Privacy policy

Last Updated: September 18, 2026

Boovella ("Boovella," "we," "us," or "our") operates the website boovella.store and provides the products and services available through our online store (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, browse our products, place an order, contact us, or otherwise interact with our Services.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When you visit or use our Services, we may collect certain information depending on how you interact with our store.

Information You Provide to Us

When you place an order or contact us, we may collect information such as:

  • Your name

  • Billing address

  • Shipping address

  • Email address

  • Phone number, if provided

  • Payment and transaction information

  • Products purchased or ordered

  • Information you provide when contacting customer support

  • Any other information you voluntarily provide to us

We do not provide customer account registration or login functionality on our website. You therefore do not need to create an account, username, or password to purchase products from us.

Payment Information

Payments are processed through third-party payment providers. Depending on the payment method you use, your payment information may be collected and processed directly by the applicable payment provider.

We do not intentionally retain complete credit card or debit card numbers on our own systems.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Approximate location derived from technical information

  • Pages viewed

  • Products viewed

  • Referring website or source

  • Date and time of your visit

  • Information about how you interact with our website

This information may be collected through cookies, pixels, analytics tools, and similar technologies.

2. Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to operate our website, remember certain preferences, understand how visitors use our Services, improve website performance, and help provide relevant advertising.

Cookies may be used for purposes such as:

  • Keeping the shopping cart functional

  • Remembering website preferences

  • Understanding website traffic and usage

  • Measuring advertising performance

  • Detecting fraudulent or suspicious activity

  • Improving our website and shopping experience

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

3. How We Use Personal Information

We may use personal information for the following purposes:

Processing and Fulfilling Orders

We use information such as your name, shipping address, email address, phone number, and order details to:

  • Process and complete your purchases

  • Arrange shipment and delivery

  • Provide order-related communications

  • Process returns, replacements, and refunds

  • Provide customer support

  • Resolve problems with your order

Operating and Improving Our Store

We may use information to:

  • Operate and maintain our website

  • Improve our products and Services

  • Understand how customers use our website

  • Detect technical problems

  • Prevent fraud, abuse, and unauthorized activity

  • Maintain the security of our Services

Advertising and Marketing

We currently promote Boovella primarily through Instagram and other online advertising or social media channels.

We may use information collected through cookies, pixels, and similar technologies to measure advertising performance, understand website activity, and provide or measure relevant advertisements.

We do not currently send promotional or marketing emails to customers.

If our marketing practices change in the future, we may update this Privacy Policy as appropriate.

Legal and Compliance Purposes

We may use personal information when reasonably necessary to:

  • Comply with applicable laws and regulations

  • Respond to lawful requests from government authorities

  • Protect our legal rights

  • Investigate fraud or other unlawful activity

  • Enforce our policies and agreements

  • Resolve disputes

4. How We Share Personal Information

We may share personal information with third parties when necessary to operate our business and provide the Services.

These parties may include:

Shopify

Our online store is hosted and powered by Shopify. Shopify provides the technology that allows us to operate our store, process orders, and provide various e-commerce services.

Shopify may collect and process information relating to your interaction with our store in accordance with its own privacy policies.

You can review Shopify's privacy information here:

Shopify Consumer Privacy Policy

Payment Providers

We may share information with payment processors and financial institutions as necessary to process your payment and complete your transaction.

Fulfillment and Shipping Providers

Because we may use third-party suppliers, fulfillment providers, warehouses, and shipping carriers, we may provide information necessary to fulfill and deliver your order.

This information may include:

  • Customer name

  • Shipping address

  • Email address

  • Phone number, where required for delivery

  • Order and product information

These parties receive information only as reasonably necessary to process and fulfill your order.

Service Providers

We may share information with service providers that assist us with:

  • Website hosting and technology

  • Analytics

  • Payment processing

  • Customer support

  • Fraud prevention

  • Order fulfillment

  • Shipping

  • Website security

  • Advertising and marketing measurement

These providers may process personal information on our behalf.

Advertising and Social Media Platforms

We may use advertising and analytics services provided by third parties, including social media and advertising platforms such as Instagram/Meta, to promote our products, measure advertising performance, and understand how visitors interact with our website.

These platforms may collect information through cookies, pixels, or similar technologies when you interact with our website or advertisements.

Their use of information is governed by their own privacy policies.

Legal Requirements and Business Transactions

We may disclose personal information when required or permitted by applicable law, including to comply with legal processes, government requests, court orders, or to protect our rights, customers, or business.

We may also disclose information in connection with an actual or proposed merger, acquisition, sale of assets, financing, bankruptcy, or other business transaction.

5. Third-Party Websites and Services

Our website may contain links to third-party websites, services, social media platforms, or other online resources.

If you click on a third-party link, you will be directed to a website that we do not control.

We are not responsible for the privacy, security, or content of third-party websites. We encourage you to review the privacy policies of those websites before providing them with personal information.

6. Children's Privacy

Boovella is a general-audience online store and is not directed specifically toward children under 13 years of age.

We do not knowingly request or intentionally collect personal information directly from children under 13.

If you are a parent or legal guardian and believe that a child under 13 has provided personal information to us, please contact us at contact@boovella.store.

If we become aware that we have collected personal information directly from a child under 13 in circumstances where applicable law requires parental consent, we will take reasonable steps to delete that information.

We do not knowingly sell or share personal information of children under 13 for targeted advertising.

7. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your personal information.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Complete and maintain records of transactions

  • Provide our Services

  • Process returns, refunds, or replacements

  • Provide customer support

  • Comply with legal, accounting, and tax requirements

  • Resolve disputes

  • Prevent fraud

  • Enforce our agreements and policies

When personal information is no longer reasonably required, we may delete it or anonymize it where appropriate.

9. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the country in which you live. This may occur because we use Shopify and other third-party service providers to operate our website, process payments, fulfill orders, provide customer support, analyze website activity, and deliver other Services.

These service providers may process personal information using infrastructure located in different countries and jurisdictions.

Different countries may have different data-protection laws and requirements. Where required by applicable law, we will take appropriate measures to protect personal information when it is transferred internationally.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

  • The right to know what personal information we collect

  • The right to request access to personal information

  • The right to request correction of inaccurate information

  • The right to request deletion of personal information

  • The right to obtain a copy of certain personal information

  • The right to opt out of certain targeted advertising or sharing activities

  • The right to object to or restrict certain processing, where applicable

  • The right to withdraw consent where processing is based on consent

These rights are subject to applicable laws and may not apply in every circumstance.

To exercise a privacy right, please contact us using the information provided in the Contact Us section below.

We may need to verify your identity before processing certain requests.

11. Marketing and Advertising Choices

Boovella does not currently send promotional marketing emails.

Our marketing activities may primarily take place through social media and online advertising platforms, including Instagram/Meta.

Depending on your location and applicable law, you may have rights to opt out of certain forms of targeted advertising or the sharing of information for advertising purposes.

You can also control certain cookies and tracking technologies through your browser settings and available privacy controls.

12. California Privacy Rights

If you are a California resident, California privacy laws may provide you with additional rights regarding your personal information.

Depending on the circumstances and applicable law, these rights may include the right to know, access, correct, delete, and opt out of certain forms of sharing or targeted advertising.

To submit a privacy request, contact us at:

Email: contact@boovella.store

We will process requests in accordance with applicable California law.

We will not discriminate against you for exercising privacy rights that are legally available to you.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or Services.

When we make changes, we will update the "Last Updated" date at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.

14. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Boovella
Website: boovella.store
Email: contact@boovella.store

We will use this email address for privacy-related inquiries and customer communications.